Most businesses new to social media marketing make one of two critical mistakes. They either give up on it too early because they don’t see immediate results or else they keep wasting resources on it even though it’s not producing results because they just know they’re supposed to do social media marketing. Both of…
Tag: mobile marketing
What the Facebook chatbot story can teach us about content marketing
Unless you’ve completely avoided the internet for the past few weeks (unlikely), you’ve probably heard a rather alarming story going around lately regarding chatbots that Facebook’s AI team were working on that went rogue and started planning the overthrow of humanity. You may also have heard since the story blew up across various social…
Facebook developing chatbots that can negotiate like humans
Tough chatbots have been growing in popularity in recent years, they are still somewhat limited in their capabilities. One of the things holding them back is the difficulty in programming chatbots with advanced machine learning and natural language processing that would enable them to communicate in a way that more closely resembles human speech. One…
Chatbots: the next big thing in customer-business interactions
Major tech companies like Microsoft, Apple, and Facebook have been working for several years to infuse artificial intelligence into their devices and platforms. This allows users to communicate with their devices which in turn can infer meaning and “speak” in a way that replicates human speech. These are called chatbots and they’re not some…