What the Facebook chatbot story can teach us about content marketing

  Unless you’ve completely avoided the internet for the past few weeks (unlikely), you’ve probably heard a rather alarming story going around lately regarding chatbots that Facebook’s AI team were working on that went rogue and started planning the overthrow of humanity. You may also have heard since the story blew up across various social…

Airlines are beginning to experiment with two-way SMS customer service

When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent years text message marketing has become popular so businesses are texting us, but we’re not texting back. And even if we did, there wouldn’t be…

Frequently asked questions about chatbots

  Chatbots are the latest craze in the world of mobile and artificial intelligence but they’re new enough that many people still know very little about them and some have never even heard of chatbots. Here are some answers to some of the frequently asked questions about chatbots.   What are chatbots?   As you…

Five qualities of an effective SMS marketing message

  Currently, there is no marketing channel that can compete with SMS when it comes to the percentage of target audience reached. When you send a text message to a database of customers who’ve opted in, approximately 98% will open that message–most within just a minute or two. Email open rates are about 20% and…

Facebook developing chatbots that can negotiate like humans

Tough chatbots have been growing in popularity in recent years, they are still somewhat limited in their capabilities. One of the things holding them back is the difficulty in programming chatbots with advanced machine learning and natural language processing that would enable them to communicate in a way that more closely resembles human speech. One…

Chatbots: the next big thing in customer-business interactions

  Major tech companies like Microsoft, Apple, and Facebook have been working for several years to infuse artificial intelligence into their devices and platforms. This allows users to communicate with their devices which in turn can infer meaning and “speak” in a way that replicates human speech. These are called chatbots and they’re not some…