Email marketing may not be your top marketing priority, but it should definitely be one that you focus on. Recent data suggests that email marketing is starting to be more effective and rise in popularity once again. Smartphones have made it easier than ever to check your email, and it is almost as easy as…
Category: Mobile Marketing
How to tell if influencer marketing is right for your small business
Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently less trusting of advertisements put out by the brands who stand to profit from them. After all, they’re obviously biased and…
Frequently asked questions about chatbots
Chatbots are the latest craze in the world of mobile and artificial intelligence but they’re new enough that many people still know very little about them and some have never even heard of chatbots. Here are some answers to some of the frequently asked questions about chatbots. What are chatbots? As you…
Chatbots: the next big thing in customer-business interactions
Major tech companies like Microsoft, Apple, and Facebook have been working for several years to infuse artificial intelligence into their devices and platforms. This allows users to communicate with their devices which in turn can infer meaning and “speak” in a way that replicates human speech. These are called chatbots and they’re not some…