Marketing is a tricky business. Even when you have had a whole marketing department and company executives review an advertising campaign, there might still be something missed, and customers may still end up offended by it. On the flip side, if you don’t do enough of the right type of marketing, then your customers won’t…
The Truth About AI Machine Learning
Here are some things you should know about the truth of using artificial intelligence in marketing.
6 Tips for Fantastic Holiday Customer Service
Here are 6 tips you can follow to improve customer service during the holidays right now.
How to Revitalize Email Marketing
Email marketing may not be your top marketing priority, but it should definitely be one that you focus on. Recent data suggests that email marketing is starting to be more effective and rise in popularity once again. Smartphones have made it easier than ever to check your email, and it is almost as easy as…
How to create a more effective social media marketing strategy
Most businesses new to social media marketing make one of two critical mistakes. They either give up on it too early because they don’t see immediate results or else they keep wasting resources on it even though it’s not producing results because they just know they’re supposed to do social media marketing. Both of…
Five keys to success with social media marketing
In the last few years, having a social media strategy has gone from a nice-to-have to an absolute-must-have. Consequently, just about every business no matter how big or small can be found on at least one social media platform. And no matter how niche your small business is, chances are there are other brands…
Social media trends you need to know to stay ahead of the competition
Social Media is ever changing and the strategies that businesses use to market with these platforms are always changing as well. Businesses that stay on top of social media trends and are early adopters of new features and strategies stand out in the already very crowded marketplace that is social media. Here are four…
What the Facebook chatbot story can teach us about content marketing
Unless you’ve completely avoided the internet for the past few weeks (unlikely), you’ve probably heard a rather alarming story going around lately regarding chatbots that Facebook’s AI team were working on that went rogue and started planning the overthrow of humanity. You may also have heard since the story blew up across various social…
How to tell if influencer marketing is right for your small business
Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently less trusting of advertisements put out by the brands who stand to profit from them. After all, they’re obviously biased and…
Airlines are beginning to experiment with two-way SMS customer service
When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent years text message marketing has become popular so businesses are texting us, but we’re not texting back. And even if we did, there wouldn’t be…